Corporate video creation is the process of producing video content specifically for a business or organization to support its goals — whether that’s marketing, internal communication, training, or brand storytelling.
Here’s a breakdown of what it’s about
Purpose
Corporate videos are designed to communicate a company’s message clearly and professionally. Common purposes include:
- Brand promotion: Highlighting what the company stands for, its values, and what makes it unique.
- Marketing: Showcasing products or services to attract customers.
- Internal communication: Training staff, onboarding new employees, or sharing company updates.
- Investor relations: Presenting financial results, business plans, or achievements to stakeholders.
- Events: Recording or promoting company events, conferences, or launches.
Types of Corporate Videos
- Company profile / “About Us” video – Introduces the company, its mission, and people.
- Product demo or explainer video – Shows how a product works or what a service offers.
- Testimonial video – Features satisfied customers or clients sharing their experiences.
- Training video – Educates employees on policies, safety, or processes.
- Recruitment video – Attracts new hires by showing the work culture and environment.
- Event highlight video – Captures moments from corporate events or trade shows.
Production Process
- Pre-production:
- Defining goals, target audience, and key messages.
- Writing the script and creating a storyboard.
- Planning logistics (crew, locations, schedule).
2. Production:
- Filming interviews, office scenes, or product footage.
- Using professional lighting, sound, and cameras.
3. Post-production:
- Editing video and sound, adding graphics, animation, and music.
- Reviewing and revising until the final video aligns with the brand and goals.
Why It Matters
A well-made corporate video can:
- Build trust and credibility.
- Make complex information easier to understand.
- Engage audiences more effectively than text or static images.
- Strengthen brand identity and awareness.