Frequently Asked Questions

Q: What types of videos do you produce?
We produce a wide range of video content including brand films, commercials, social media videos, corporate interviews, product videos, event coverage, documentaries, and promotional content.

Q: Do you handle the full production process?
Yes. We offer end-to-end production — from concept development and scriptwriting to filming, editing, color grading, and final delivery. We can also assist with strategy, distribution, and ad placement if needed.

Q: Can you help with video marketing or just production?
We do both. Our team includes marketing strategists who help plan campaigns, optimize videos for social media, and manage ad placements to maximize reach and engagement.

Q: Do you work with small businesses or only large brands?
We work with businesses of all sizes — from startups and local organizations to national and global brands. We scale our approach based on your budget and goals.

Q: What’s your typical production timeline?

Timelines vary depending on the project’s scope. A short social video might take 1–2 weeks, while a full commercial campaign can take 4–8 weeks from concept to delivery.

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Q: What’s your process like?

1. Discovery & Strategy – We learn about your goals and audience.
2. Pre-Production – We handle scripting, storyboarding, and scheduling.
3. Production – We film on location or in studio with professional gear.
4. Post-Production – We edit, color grade, add graphics, and finalize.
5. Delivery & Distribution – We provide optimized formats for all platforms.
    

Q: Can I provide input during editing?
Absolutely. We include client review rounds to ensure you’re happy with the direction and final result.

Q: How much does a video project cost?
Pricing depends on complexity, length, crew size, and deliverables. Most projects start at insertyourminimumorrangeinsert your minimum or rangeinsertyourminimumorrange. We provide detailed quotes after an initial consultation.

Q: Do you offer package deals or retainers?
Yes, we offer ongoing monthly or quarterly content packages for brands that need regular video and media assets.

Q: What equipment do you use?
We shoot with professional cinema cameras (such as Sony, Alexa, or RED systems) and high-end lighting and audio gear to ensure broadcast-quality results.

Q: Can you help me develop a content strategy?
Yes. We create tailored video and social media strategies designed to build brand awareness, increase engagement, and drive conversions.

Q: Do you manage social media or paid campaigns?
We can manage social media video campaigns, ad targeting, and content scheduling — or collaborate with your internal marketing team.

Q: How do you measure success?
We use analytics to track engagement, reach, conversion rates, and ROI — adjusting strategy based on performance data.

Q: Where are you located, and do you travel for shoots?
Focus Shift Creative is based in Southern New Jersey, and we have regularly filmed throughout the Philadelphia region, New York City, and beyond. We’re also available for national and international productions.

Q: How do I get started?
Simply contact us via our website form or email, and we’ll schedule a discovery call to discuss your goals, ideas, and budget.